From 2013

Our Story

Starting as a pilot project at Imperial College, London, today you’ll find us powering commerce experiences across European high streets, banks and canteens.

Awards & Achievements

  • In-Store Innovation

  • Best Mobile Payment Solution

  • Most Effective Loyalty and Rewards Campaign

  • Best Customer Experience Strategy


Our Team

Michael Rolph (CEO & Founder)

Michael started his career at Barclaycard, First Data and PayPal, and was a founding member and director at specialist fintech advisory and investment firm, Anthemis Group. He has also advised multiple start-ups, including Azimo, The Currency Cloud, Vocalink, Skrill, as well as several major banks.

Dave Nicholson (COO & Co-Founder)

Dave is the inventor and co-founder of – the world’s first lending and borrowing exchange. He is also founder and CEO of Axial Tilt, a consulting company specialising in growth strategy and new business development, as well as a board member of marketing automation company Kulea MA.

Ali Minai (CTO)

Ali has more than 15 years experience in tech engineering, and has worked in payment for the past eight years, most recently at PayPal and Wonga prior to joining Yoyo in 2017.

James Taylor (CFO)

With more than 14 years experience behind him, James joined Yoyo in 2018 after heading up the finance team for Vocalink-owned Zapp, the scheme operator of digital payment app solution Pay by Bank. Before Vocalink, he spent four years at Barclays.

G Butler Wright (VP Talent & People)

Geraldine has more than 15 years recruitment and HR experience, and was previously head of recruitment and talent at Imperial College, London, where she lead executive and specialist search and progression before joining Yoyo in 2018.

Marcus Oulds (VP Commercial)

Marcus arrived at Yoyo with 15 years commercial, marketing and sales experience. Having overseen highly successful sales teams, new market expansions and hyper growth operations at companies such as Google, Groupon and GoCardless.

Press & Mentions

Our Board

  • Michael Rolph

    CEO & Co-Founder

  • Alain Falys


  • Phillip Reese

    Non Executive Director

  • James Hook

    Non Executive Director

  • Jon Eddington

    Non Executive Director

Our Investors

Join Us

At Yoyo, we believe that success depends on great people, and we want to be the place that great people choose to work, where a culture of equality is real.