From 2013

Our Story

Starting as a pilot project at Imperial College, London, today you’ll find us powering commerce experiences across European high streets, banks and canteens.

Awards & Achievements

  • In-Store Innovation

  • Best Mobile Payment Solution

  • Most Effective Loyalty and Rewards Campaign

  • Best Customer Experience Strategy


Our Team

Michael Rolph (CEO & Founder)

Michael started his career at Barclaycard, First Data and PayPal, and was a founding member and director at specialist fintech advisory and investment firm, Anthemis Group. He has also advised multiple start-ups, including Azimo, The Currency Cloud, Vocalink, Skrill, as well as several major banks.

Dave Nicholson (COO & Co-Founder)

Dave is the inventor and co-founder of – the world’s first lending and borrowing exchange. He is also founder and CEO of Axial Tilt, a consulting company specialising in growth strategy and new business development, as well as a board member of marketing automation company Kulea MA.

Ali Minaei (CTO)

Ali has more than 17 years experience in tech engineering, and has worked in payment for the past 10 years, most recently at PayPal and Wonga. Ali is a serial innovator in the payment and tech industry having submitted 16 patent applications and launched many products including PayPal Here during his time at PayPal.

James Taylor (CFO)

With more than 14 years experience behind him, James joined Yoyo in 2018 after heading up the finance team for Vocalink-owned Zapp, the scheme operator of digital payment app solution Pay by Bank. Before Vocalink, he spent four years at Barclays.

G Butler Wright (VP Talent & People)

Geraldine, who has more than 15 years’ experience in the People function, has worked across multiple industries, most recently heading up talent acquisition and progression at Imperial College. Prior to Imperial, Geraldine worked at PayPal, where she delivered strategic hires across EMEA during a period of rapid international growth.

Marcus Oulds (CRO)

Marcus arrived at Yoyo with 15 years commercial, marketing and sales experience. Having overseen highly successful sales teams, new market expansions and hyper growth operations at companies such as Google, Groupon and GoCardless.

Press & Mentions

Our Board

  • David Yates


  • Michael Rolph

    CEO & Founder

  • Alain Falys

    Non Executive Director

  • Phillip Riese

    Non Executive Director

  • James Hook

    Non Executive Director

  • Jon Edingtion

    Non Executive Director

Our Investors

Join Us

At Yoyo, we believe that success depends on great people, and we want to be the place that great people choose to work, where a culture of equality is real.